common as retail fees have become routine in the consumer goods industry. Profiteers and ad block publishers will engage in an endless technological arms race. The internet may survive as a mass communication tool, but it will be very different, even possibly post-apocalyptic. The good news? It doesn't have to be that way. According to a research report from the Internet Advertising Bureau (IAB): [T]wo-thirds of US consumers who use ad blockers could be convinced to uninstall them if the industry takes action to change the
habits most online users find annoying. The IAB research report notes that there are fairly easy ways to get users to turn off their ad blockers. They must: Ensure that advertisements do not have auto-playing audio or video in environments where they are not anticipated fax number list by the consumer. Make sure ads aren't blocking content. Protect users from malware. Guarantee that ads do not slow down browsing. This not only improves the user experience, but also that of Google. As we know, a good user experience is a
good Google experience. So don't be wise and stupid. Ensuring you are working with an appropriate and positive advertising strategy will help prevent your site from suffering from devaluations in Google and invisibility issues with users. Remember that once a user is burned, it is nearly impossible to recover them. Is it worth having extra ad space on the page? The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.