Many platforms, brands, and other businesses rely on user-generated content for a range of marketing campaigns. In some cases, this information is the main attraction of an entire business model, as in the case of review websites. However, there may now be instances where this type of content produced by reviewers violates GDPR policies. According to buy email list MarTech Today , one glaring example is the Glassdoor employment website, where employees report information about their employer, such as salary figures and other key workplace information, to help job seekers to determine the companies in which they wish to work.
Despite its virtuous intentions and mission to promote transparency in the workplace, information on the site may, in some cases, be prohibited under the GDPR. Although data is submitted to Glassdoor anonymously, the content of these reviews may buy email list include personal data that some individuals have not consented to share online. Glassdoor may find itself in a situation where it needs to screen content as it appears on its website, removing anything that may contain personal information not permitted by the GDPR. These standards could also apply to other user experience platforms, such as websites that rate college professors or restaurant review sites.
In general, if users post data about other people buy email list without their consent, it could be a breach of new data privacy rules - and it's unclear to what extent the platforms and publishers themselves will be held accountable. . With this in mind, content marketers need to be mindful when developing user-generated content campaigns. Although this approach to content is not necessarily prohibited by regulation, it seems wise to